Client: Branding Iron

Branding Iron seeks to create promotion and presence marketing concepts which are ownable by their clients, becoming an indelible component of a brand's personality. Giella Design Group saw the ubiquitous tool of the Old West - the hot branding iron used to “brand” livestock and protect ownership - as an apt metaphor for Branding Iron's business philosophy. Their graphic identity required a look that was as arresting, unique, and enduring as the branding iron was to each cattle rancher in the Old West.